Volvo Cars

When Volvo launched the new EX30, we created an entirely new space right in the heart of one of Europe’s most iconic cities—Milan. The car was unveiled to VIP guests and members of the press before opening up to the public.

It took about two weeks to build the venue from the ground up, with the Hansen team involved throughout the entire process—like a spider in the web, holding all the threads together from start to finish.

The logistics included managing seven different hotels and more than 20 restaurants during the launch day. Hansen was also responsible for invitations, registrations, and coordinating all staff on site.