Jotun
Jotun Live & Guldburken 2026
For the second year in a row, we had the opportunity to create Jotun Live & Guldburken together with Jotun – and this year, there was even more to celebrate. Jotun turned 100, making it the perfect occasion to honour a century of history while looking ahead to what comes next.
More than 350 retailers came together for a day filled with inspiration, news and meaningful connections. One of the highlights was the launch of Jotun’s new colour collection, where content, interaction and experience came together to give the launch the setting it deserved.
As day turned into evening, the celebration shifted up a gear. 100 years of colour, innovation and relationships came together with Guldburken – featuring dinner, awards, entertainment and a celebration to remember.
Being trusted to develop Jotun Live & Guldburken for the second year in a row is something we are proud of. To us, long-term partnerships aren’t about doing the same thing again. They’re about making the next experience even greater.
Two years. One strong partnership. A whole new experience.
Results
An established event concept that continues to evolve:
- Combined business value and product news with experience and interaction.
- Strengthened the relationship between Jotun and its retailers.
- Built on the success of the previous year and took Jotun Live & Guldburken to the next level.